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Adelaide Property Brokers | Your real estate agent of choice.

Oct 25, 2019 | Reading Time: 3 minutes

7 big questions to consider when selling your home.

The process of selling your home can seem daunting when there are so many different elements and stages, so the team at She Shopped have asked the big questions to the experts to find out what you need to know when you’re selling a property.

Raquel Pacicca, Principal of Adelaide Property Brokers has had many years of experience in the industry so we asked her to offer some advice to people who are looking at the property market.


  1. Should I list with a local agent?

Raquel believes a property owner should think global, rather than local and it’s a good idea to see them out in the field on the job to get a feel for how they operate.

“I would want to see how the agent is performing at open inspections. I would want to know how they are treating the attendees, how they’re treating their future purchasers. So prior to listing or having someone come through my property to get an appraisal, my tip would be: go and see them at an open inspection,” she says.


  1. How should I present my property for sale?

This question presents a number of different answers dependent on the nature of the property. Raquel explains:

“If it’s a renovator’s delight, I would show the property empty with no furniture just to give the purchaser the complete look at what the property can be. If it’s a renovated property, I would style the property to show its full potential. If it’s an in between property that you could move in to or you could give a bit of TLC to, you could furnish the property alternatively I would look at virtual furniture as a cheaper alternative,” she says.


  1. Is there a universal approach to marketing a property?

The short answer is no, according to Raquel, but it does depend on the property type and it’s important to think about the end buyer, the way they are consuming their marketing and what they are looking for in the property

“A townhouse will require different marketing to a standalone character home and it also depends on the suburb in which the property is located,” she says.


  1. Who should the selling agent show loyalty to?

An incredibly important question to ask your agent, Raquel says it’s important to know where you stand with your agent and you need to do your research on the person selling your property.

“A great start would be to get a referral from another vendor that has sold with this agent in the past; if not, a verbal testimonial from someone who has sold with this agent in the past. There are a lot of outside factors that can influence an agent in the negotiation process. It is very important that you as the vendor are confident the agent is acting on your behalf,” Raquel says.


  1. Who should I be communicating with throughout my sales campaign?

To make things less complicated, Raquel says your selling agent should be your first port of call, but this could vary throughout the sale process.

“Predominantly your selling agent, especially at open inspections,” she says. “During the administration component of your listing and campaign, they may put you on to a personal assistant or a sales associate.”


  1. How is my property’s listing price established?

The location, comparable sales and state of the property all play a part in how the property’s listing price is established. 

“There are three major factors I would consider when listing your property. One would be the location of the property and the amenities around it. The second would be comparable sales. What are other properties doing in your area? The third would be the potential your property holds, whether it’s development, investment, or home owner/occupier,” Raquel says.


  1. What is the best sales method for my property?

Again, there are a few things to consider when managing a sales campaign, and Raquel gives us the top three options to consider.

“There are three major sale options. There’s a ‘For Sale’ Campaign where you just list your property for sale with or without a selling price. There’s an ‘Auction Campaign’ where you go to market for a period of time and you have an auction at the property or offsite and the market determines the sale price. Or you can opt for an ‘Expressions of Interest’ Campaign. I really like this option at the moment, because it allows for your offers to come through with conditions. Subject to finance, subject to building inspection – that can all be done before the Expressions of Interest close date,” she says.


For more information, or to chat with Raquel about the sale of your property, visit

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