Fashion & Beauty


Aug 28, 2017 | Reading Time: 2 minutes

After more than 15 years of playing AFL my husband Kane hung up the boots and transitioned into a life in the media – which means a lot of wearing suits. His wardrobe didn’t catch up to his new role quite so fast. One day I had to do a double take realising he was wearing football socks under his suit pants – major crime against fashion!

“They’re under the desk” he argued, before he could dribble anymore rubbish I had logged onto Soxy Beast – Australia’s favourite sock subscription and subscribed him. For the past year Kane has received a pair of socks with personality each month. For someone who was decidedly unscrupulous about his sock selection in the past, he sure gets seriously excited for his monthly delivery.

That’s right on the 22nd(ish) of each month Kane receives a pair of artist designed socks which are made in Australia using an ultra-comfy and breathable blend of combed cotton. The socks are unisex and come in two size options. They wash beautifully and feel fabulous on. You can view current and past Soxy Beast styles HERE.

Best of all we feel really good about Kane’s Soxy Beast subscription because it has a positive impact for Australian artists. Each month Soxy Beast collaborate with artists to develop bold sock designs and deliver them to hundreds of Soxy Beast subscribers every month – and it just gets better! They then donate $1 from every subscription sale of each design to a charity partner. Past beneficiaries include Marine Mammal Foundation, the Olivia Newton-John Cancer Wellness & Research Centre and Berry Street.

Kane doesn’t just wear his Soxy Beast socks with corporate wear – when he’s off duty he’s a basic tee/jeans kinda guy but when he adds his punchy socks it lifts his whole look.

Subscribing is a great option (monthly, 3, 6 or 12 month options available) – especially for occasions like Father’s Day (hint, hint) but if you just want to buy some socks you can purchase individual pairs from previous months by clicking HERE.

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