Fashion & Beauty | Video


Dec 20, 2017 | Reading Time: 2 minutes

Steeped in history and oozing charm, Adelaide’s East End is one of the loveliest spots to explore in South Australia. Spend the afternoon wandering through the fashion boutiques, dine alfresco at one of the many award winning eatery options or spend the evening sipping cocktails at some of Adelaide’s trendiest bars.

Video: Watch She Shopped founder, Lucy Cornes, spend an afternoon in the East End


There’s nothing like a blowout and makeup application at Colour Cosmetica to start the day right. You’ll leave looking fabulous and feeling energised by the studio’s vibe which is born from passion and care for their craft. Don’t say no to the complimentary hand massage – it’s sublime!

Speaking of pampering, wander to East End Flower Market for the most delightful bunches of in-season blooms and indoor plants. Grab some Proteas – they’ll last for ages and make your home look and feel like summer!


If you’re after a single destination for just the right blend of leading fashion brands, and vintage and designer boutiques, then Adelaide’s East End is it. Home to sass & bide, Aje, Miss Gladys Sym Choon, Harvey the Label, Naked, ZIMMERMANN, Gorman and more – phew, I need to take a breath! Plus, discover charming independents like Cherri Bellini, where you’ll fall in love with handmade, Italian leather shoes that you can’t find anywhere else in Adelaide!


All I can say is if you’re heading to the East End, I hope you’re hungry! You’ll find a delicious blend of fine eateries and casual haunts, plus some of Adelaide’s best coffee. For a specialty blend you just can’t beat, check out Laneway Espresso House on Ebenezer Place – incredible! Chocoholics should not skip Max Brenner for indulgent creations and for another treat yourself moment, stop by Penny University – the Crème Bluee French Toast is a must!


South Australia’s trendiest corner of town is home to equally contemporary bars. Enjoy a Louisiana style cocktail at NOLA, a quality South Australian wine at Mother Vine or return to a trusty favourite of Adelaidean bar hoppers: Botanic Bar. Prefer bubbles? Head to the Champagne Bar at The Stag, an intimate space perfect for trysts, tittle-tattle and of course, clinking glasses.

Adelaide’s East End, where the atmosphere is hip and vibrant and the offering is sophisticated and plentiful.

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